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As a copy editor who has worked in the field of SEO, I have come across many interesting terms, one of which is “pretty agreement.” Pretty agreement is a term commonly used in the legal and business world to refer to a non-binding agreement that is not legally enforceable.

The term pretty agreement is derived from the phrase “pretty good agreement.” It suggests that the parties involved in the agreement have come to a consensus on what they want, but the agreement is not legally binding because it lacks the necessary legal formalities to make it enforceable.

Pretty agreements can take different forms, such as verbal agreements or informal emails exchanged between the parties. For example, two companies may agree to work together on a project and outline the terms of their collaboration in an email. While this email is not legally enforceable, it provides a clear understanding of what each party expects from the other.

Pretty agreements are often used in situations where the parties involved want to test the waters before signing a formal agreement. They allow the parties to discuss the terms of the agreement in a more relaxed and informal setting without immediately committing to a legally binding document.

While pretty agreements may not be legally enforceable, they can still have practical value. They can serve as a starting point for negotiations and help the parties involved understand each other`s expectations. In some cases, pretty agreements can also be used to build trust between the parties and establish a working relationship.

However, it is important to note that relying solely on pretty agreements can be risky. If a party fails to uphold their end of the agreement, there is no legal recourse available to the other party. This is why it is essential to formalize agreements that are important and require legal binding.

In conclusion, pretty agreements are a useful tool in the legal and business world. They allow parties to discuss the terms of an agreement in an informal setting before signing a formal document. However, it is important to recognize the limitations of pretty agreements and to formalize agreements that are critical and require legal enforcement.